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Flavour Profile Categories

We know it can be hard sometimes for you to find the flavours that you enjoy the most. To make it easier, we have simplified our labels and colour-coded them based on the most dominant flavour!

This way, you can find the ones you LOVE or explore new ones. Here's all you need to know about our new look:

Flavour Profile Categories

Tasting notes are the most common way to convey how a coffee is likely to taste. Typically a coffee bag contains 3-5 such descriptors. This time, we decided to try something different. Rather than just using a few key descriptors, we are now categorizing our coffees using colour based on the most dominant flavour in that coffee. This way, it's easier for you to find the ones you love or experiment with new ones.