Our passion is to highlight exciting flavours in coffee while caring for our producers, partners and community
Sourcing & Sustainability
We believe that sustainability starts with the financial stability of coffee producers. Our coffee model allows us to establish meaningful relationships with coffee producers around the world and gives us access to some of the best coffee in the world in a genuinely sustainable way.
Our green buyer, Josh Hockin, sources all of our coffees. It’s Josh’s job to regularly travel to coffee producing countries and connect with coffee farmers who, like us, are passionate about coffee and work hard to create some of the world’s best. Sometimes, a few of us tag along. We taste coffee together, solve problems together, grow together.
Because we believe that sourcing coffee should be a meaningful, reciprocal relationship, we prioritize paying the farmers we work with the amount they deserve, which is always more than existing fair trade standards. And we’re glad to do it!
Coffee Built On Relationships
We couldn’t do what we do without our full team. From our front-of-house baristas to our roasters to senior management, each role plays a big part in creating the character of Transcend. We look to provide every team member with the opportunity to grow into new roles, brainstorm ideas and fully integrate into the Transcend community. It’s only by working as a team that we can transcend the usual coffee standards.
Accentuating Flavour
The science around flavour and aroma is constantly evolving, and like it, we too are always learning more about it. We are committed to roasting coffee so that you can experience what we think is the best expression of flavour for every unique coffee that we sell. Every one has unique potential based on its variety, its location, how it's processed and how it's cared for. We want you to be able to taste what makes each coffee unique. We think this approach best reflects our values around the celebration of flavour.
Our Community
Our neighbours, customers and community are so vital to us. We’ve grown alongside many Edmonton businesses over the last thirteen years and built great relationships with customers, business owners and leaders across Canada. We love to give back and help as much as we can. These are some of the charities and businesses that we support throughout the year.
